Patricia is a standing room only cafe in the financial district of Melbourne, run by seasoned baristas Bowen and Pip.
Our workshop revealed a need to avoid an accepted, and overtly complex, coffee list offering – Patricia would be serving it straight – black, white or filtered. The cookie-cut Melbourne coffee shop would be scraped for an ethos driven by simplicity and attention to detail. Working closely with Foolscap we developed the direction of the space and approached the brand with reflection to functional elegance. Collaboratively we illuminated Patricia with a hovering bespoke neon light to add a touch of extravagance to it’s classic character.