Connect People is a new labor hire recruitment company servicing the civil construction industry. Beyond the Pixels helped Connect People with their naming and brand strategy before going to market in June 2010.
The company required a simple and distinctive identity. Our solution was drawn from the letterforms within the word ‘connect’. We then customized the existing typeface to further encapsulate the aesthetic sensibilities of the civil construction industry.
Credits
Photography— Beyond the Pixels
Web development— Shaking Paper