Radiology Reporting Online (RRO) provides reporting services to support existing radiology departments in the United Kingdom, Europe and the Middle East. Working from dedicated reporting centres in the United Kingdom and Australia they offer their clients continuous, quality assured coverage.

BTP were commissioned to develop a new brand for RRO which would help penetrate the generically represented market. We began by developing a logo that exemplified the imaging process. Our research highlighted obvious trends in the competitors colour spaces so we established a contrasting day/night palette that would emphasis their unique 24 hour service offering. Their dependable process was authentically conveyed to encourage a immediate trust using a photographic timeline. To ensure quality production and prompt delivery we worked remotely with London’s Generation Press on all printed resources.